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New Balance + formlabs: Pace of Change

By partnering with formlabs, a longstanding pioneer in 3D printers, high end materials and professional software, New Balance has been able to start sprinting down a new path in product development. The additive manufacturing and rapid prototyping tools that formlabs provides enables the shoemaker’s designers to iterate in-house and create solutions for mass manufacture as well as individual customers. This scalable model promises massive and beneficial disruptions to a global brand’s entire business model.